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Huboo raises 㱍 to take the pain out of e-commerce fulfilment

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Huboo, a U.K. startup that operates a multi-channel fulfilment service for e-commerce businesses of varying sizes, has raised £1 million in seed funding. Backing the majority of the round is London venture capital firm Episode 1, alongside a number of unnamed private individual investors.

Launched in November 2017 by Martin Bysh and Paul Dodd after the pair had ran a number e-commerce experiments, Huboo aims to solve the fulfilment pain-point that most online stores face. The service promises to store your stock, and then “pick, pack and deliver it” automatically as customer orders are placed.

The idea is that by outsourcing fulfilment, online shops can focus on the parts of the business where most value is added, such as customer service and choosing what products to develop and/or sell, by outsourcing fulfilment with confidence.

However, according to Huboo’s founders, except for larger e-commerce stores, the market is woefully underserved, with most fulfilment providers too expensive and uninterested in servicing smaller businesses. The only other option, they claim, is Amazon’s “Fulfillment by Amazon” (FBA), which they say is viable only for goods sold on Amazon because of discounts the e-commerce giant offers.

“Packing boxes and queuing in the post office were

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